Service
You say one thing.
Your visuals argue another.
The problem
Most organizations don't have
a design problem.
Your visuals were produced by capable people. They went through approvals. They looked right at the time. And they're still working against you — because visual communication operates at a layer most organizations don't know how to audit.
Critical design theory and political sociology have frameworks for this. Most creative directors don't apply them to institutional communications.
"Organizations rarely have a design problem. They have a legibility problem — a gap between what they mean and what they show."
Deliverables
What you get.
Visual communications audit
Systematic review of your organization's visual output — social content, reports, campaign materials, press imagery. Claude processes at scale; the interpretation is human.
Intent vs. output analysis
Side-by-side mapping of your stated positioning against what your visuals are actually communicating — often to audiences you didn't account for.
Annotated asset review
Specific assets flagged with analysis: what's working, what's contradicting your message, and what's invisible to your team because you're too close to it.
Strategic recommendations
Concrete changes — not a style guide. What to fix, what to retire, what your next visual decisions should account for.
Debrief session (optional)
60-minute conversation to walk through findings, answer questions, and align on next steps. Available as an add-on.
Why this is different
The stack isn't just technical.
Claude processes volume and pattern at a scale no human reviewer can. But the analysis requires something else — a reader who understands how visual communication functions inside political, institutional, and cultural contexts.
Sociology MA. 10+ years in brand strategy, visual systems, and political communication across MENA. Trilingual (EN/FA/KU). The compound stack is what makes the interpretation usable — not just technically correct.
Claude
Volume analysis, pattern detection, comparative review at scale.
Human
Political context, institutional credibility, cultural legibility, strategic implication.
NGOs, civil society, tech
Organizations whose visual output carries institutional or political weight.
Pricing
$1,200
per engagement
Scoped based on volume of materials and depth of analysis required. Engagements typically run 1–2 weeks from intake to delivery. Rush timelines available.